MARKETING PROJECTS
NONPROFIT MARKETING PLAN
Speech Recovery Pathways
February 2021- May 2021
During my last semester at Biola, I had the privilege to partner with a nonprofit organization to create a marketing plan for them. I became connected with Jennifer, the director of SRP, and spent the semester conducting extensive research for them to be able to thrive as a new NPO through the opportunities and struggles COVID brought.. Based on secondary research and the interview responses, I developed a one-year marketing plan to help the organization leverage these strengths and tackle the opportunities through new digital patient therapy.
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In working on this project during the COVID pandemic, I was able to develop skills of adaptability and creativity through digital communication.
MARKET RESEARCH PROJECT
Golden State Coffee Roasters
OCT-DEC 2020
I had the privilege to conduct marketing research for Golden State Coffee Roasters by conducting customer interviews, and creating and distributing a customer survey. I was able to give a detailed analysis of the findings, conclusions, and recommendations to help Golden State Coffee Roasters better serve their customers catered through the uncertainties of COVID-19.
This project was an especially interesting process due to the COVID climate inside the store. I'd love to speak more on how I was able to continue this and conquer 110+ surveys despite this.
TARGET MARKET PROJECT
Purple Pedal - Soul Cycle
SEP-DEC 2019
Health is a huge priority for me! I exercise to keep my body healthy and running- it makes me feel good. The Fitness industry is a huge business nowadays, I have chosen boutique fitness' to research their marketing environment by conducting exploratory research to determine the trends in this industry including interviews and internet research. I researched the competitive analysis to identify the different marketing strategies that are being utilized in the top competitors of this industry. I have also laid the groundwork for creating a new company within this industry based on my research.
